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Improving Performance With Knowledge
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Background
Projects are custom designed by Profile Marketing Research, on a cooperative basis with the client,
to address marketing and strategic planning issues and are conducted to provide reliability of results,
yielding firm guidance and direction for future planning and decision making.
Company principals and senior research staff members are directly involved with all aspects of the research project and process,
from planning to final reports and presentations, supported by the project team.
To ensure quality control, all phases of marketing research studies are conducted on an internal basis and, unlike many research
firms, Profile Marketing Research does not subcontract data collection, analysis, statistical analysis or
preparation of reports.
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Judy Hoffman, President
Judy Hoffman offers over thirty years experience in the field of marketing research, with an emphasis on
the provision of quality marketing oriented services to clients. This experience includes founder and owner
of Profile Marketing Research. Her prior professional experience includes the following; Associate Research
Director/J. Walter Thompson Company, Research Account Executive/Grey Advertising, Project Director/Alfred Politz
Research, New York.
Her credentials also include; Past Vice President, American Marketing Association,
Palm Beach County, memberships in CASRO (Council of American Survey Research Organizations), CMOR (Council for Marketing and Opinion Research),
Marketing Research Association, American Statistical Society, Qualitative Research Consultants Association, Florida Direct Marketing Association,
World Futurist Society, and Travel and Tourism Research Association.
Her education; Goucher College/Bachelor of Arts, Sociology, New School for Social Research/Graduate studies, Sociology.
jhoffman@profile-mktg-res.com
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